Massimo Dutti

Aug 2025

Massimo Dutti presents Unbreakable Spirit, an editorial menswear campaign capturing a collection defined by structured tailoring and utilitarian layers. Photographed by Ed Martin, the series features models Henry Kitcher and Sang Woo Kim in an interplay of domestic and urban settings, grounded by consistent natural light and tactile, earthy textures. The project leans into an understated aesthetic, pairing suede jackets, knitwear, and tailored trousers against weathered brick and minimalist architectural backdrops. With fashion styling by Gerry O'Kane and grooming by Yoko Setoyama, the imagery incorporates monochromatic portraits and clean typography layouts, emphasizing a refined, commercial approach to seasonal fashion.

Vertical, Editorial, Earthy

Natural light

Menswear

Residential Building

Advertising Campaign