Man wearing a brown jacket standing against a white brick wall next to a fireplace mantel

Two male models posing in front of a weathered brick wall and grey doors for Massimo Dutti

Model Henry Kitcher wearing a brown suede jacket over a black shirt standing against an exterior brick wall.

Black and white editorial portrait of model Henry Kitcher set below two columns of text against a white background.

Sang Woo Kim and Henry Kitcher modeling menswear against an urban brick wall for Massimo Dutti.

Massimo Dutti Unbreakable Spirit 2025

About

Massimo Dutti presents Unbreakable Spirit, an editorial menswear campaign capturing a collection defined by structured tailoring and utilitarian layers. Photographed by Ed Martin, the series features models Henry Kitcher and Sang Woo Kim in an interplay of domestic and urban settings, grounded by consistent natural light and tactile, earthy textures. The project leans into an understated aesthetic, pairing suede jackets, knitwear, and tailored trousers against weathered brick and minimalist architectural backdrops. With fashion styling by Gerry O'Kane and grooming by Yoko Setoyama, the imagery incorporates monochromatic portraits and clean typography layouts, emphasizing a refined, commercial approach to seasonal fashion.