Massimo Dutti: Tideborn

Apr 2025

Massimo Dutti’s Tideborn project is a fashion editorial series that draws upon a rugged, coastal aesthetic. The campaign leans into a minimalist visual language, juxtaposing relaxed, earthy tailoring against raw geological formations and expansive ocean horizons. Photographed by Ami Lusinchi, the imagery utilizes a desaturated palette and natural light to emphasize the tactile quality of the collection. The editorial, styled by Christian De Galvez, features model Takfarines Bengana in a series of clean, contemplative compositions that bridge the gap between studio portraiture and outdoor landscape photography. Techniques such as analogue film and grainy textures contribute to the series' intentional, understated atmosphere. With casting directed by Ander Gaztelu and Tina Monzon, the project maintains a consistent, sophisticated narrative across both horizontal and vertical frames.

Editorial, Vertical

Analogue / film, Natural light

Advertising Campaign