Massimo Dutti
There is a quiet relief in choosing only what feels true
Brand
Date
Nov 2025
Description
Massimo Dutti presents 'There is a quiet relief in choosing only what feels true,' a fashion editorial campaign that leans into a contemplative, understated aesthetic. Captured by photographer Ed Martin, the series features model Vika Evseeva styled by Vito Castelo in a collection of muted, textural garments. The imagery utilizes natural light to establish a soft, desaturated mood across both studio-based portraits and outdoor settings. With casting direction by Ander Gaztelu and Ariadna Gazquez, the project prioritizes minimalist composition and clean lines, emphasizing the material quality of the clothing through analogue film techniques and an earthy, monochrome palette.
Style
Editorial, Vertical
Techniques
Natural light
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