Massimo Dutti: THE TRACE
Brand
Date
May 2025
Description
Massimo Dutti presents THE TRACE, a fashion campaign that explores contemporary menswear through a minimalist lens. Photographed by Adrian Catalan, the series utilizes clean composition and structured, low-key chiaroscuro lighting to emphasize the textures of the collection’s outerwear and basics. The project features styling by Dominic Shearer, who leans into a polished, monochromatic palette. With casting by Ander Gaztelu, the imagery maintains a consistent editorial aesthetic, utilizing soft, directional light and analogue film techniques to frame the subject against neutral, textured backdrops.
Style
Vertical, Clean, Editorial
Color
Jet Black
Context
Advertising Campaign
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