Massimo Dutti

May 2025

Massimo Dutti presents THE TRACE, a fashion campaign that explores contemporary menswear through a series of minimalist portraits. Photographed by Adrian Catalan, the project utilizes clean lines and focused studio settings to highlight the texture and tailoring of the seasonal apparel collection. Working with fashion editor and stylist Dominic Shearer, the campaign leans into a polished aesthetic that balances muted, warm tones with directional light. The imagery employs soft light and low-key chiaroscuro techniques to define silhouettes against neutral and textured backgrounds, emphasizing a refined, understated approach to editorial fashion photography. Casting for the series was handled by Ander Gaztelu.

Vertical, Clean, Editorial

Advertising Campaign