Massimo Dutti: Statement Pieces | August 2025

Aug 2025

Massimo Dutti’s 'Statement Pieces' for August 2025 presents a refined exploration of contemporary menswear. Captured by photographer Carlos Moreno, the campaign focuses on minimalist elegance through a series of studio portraits that highlight sharp tailoring and the distinct textures of premium knitwear and suede outerwear. The series features model Clement Chabernaud in a range of candid and poised compositions. Utilizing a palette of clean, neutral backgrounds contrasted with occasional warm terracotta and rust-red tones, the work leans into an editorial aesthetic that prioritizes form and material. With makeup by Victor Alvarez, the imagery maintains a polished, monochromatic consistency throughout. Editorial direction for the project was provided by Matteo Greco, emphasizing a modern, graphic approach to fashion portraiture. The execution favors soft, directional lighting to articulate the silhouettes of the seasonal apparel.

Editorial, Vertical, Clean

White Seamless

Lookbook