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Massimo Dutti: Soho II | Massimo Dutti

Brand
Massimo Dutti
Date

Jan 2025

Description

Massimo Dutti presents Soho II, a refined fashion campaign featuring model Karolin Wolter. The series centers on a minimalist aesthetic, utilizing natural light and clean architectural backgrounds to highlight structured textures and essential wardrobe pieces. Photographed by Ed Martin, the collection leans into editorial portraiture with an emphasis on monochromatic and neutral tones. The project integrates precise styling by fashion editor Vito Castelo, featuring details such as metallic statement accessories and sharp, contemporary layering. Production credits include hair styling by Egon Crivillers, with casting directed by Ander Gaztelu and Ariadna Gazquez. Executive production was provided by Alicia Torres.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color
Jet Black
Background

White Seamless

Context

Advertising Campaign

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