Massimo Dutti
Soho II | Massimo Dutti
Brand
ProjectSoho II | Massimo Dutti
Date
Jan 2025
Description
Massimo Dutti presents Soho II, a refined fashion campaign featuring model Karolin Wolter. The imagery utilizes a clean, minimalist aesthetic, balancing structured tailoring with soft, natural light to highlight textures and silhouettes across a variety of settings. Photographer Ed Martin captures the collection through a series of portraits and editorial shots, with fashion editing and styling by Vito Castelo. The project focuses on clear lines and architectural backgrounds, accented by metallic accessories and precise hair styling by Egon Crivillers. Casting was provided by Ander Gaztelu and Ariadna Gazquez, with executive production by Alicia Torres.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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