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·Soho I | Massimo Dutti

Model wearing a patterned cardigan and black trousers standing on an urban street lined with palm trees.

Model wearing argyle sweater and brown skirt standing on a sunny urban street with palm trees and art deco buildings

Model Quinn Mora wearing brown suede jacket and grey jeans posing against an exterior wall for Massimo Dutti

Model Quinn Mora walking across a city street wearing a dark top and plaid skirt for Massimo Dutti

Model Quinn Mora walking down a lit street at night wearing a black tank top and skirt for Massimo Dutti

Model Quinn Mora wearing a dark brown jacket against a pink wall for Massimo Dutti

Model wearing a dark coat and argyle sweater walking on a city street at night for Massimo Dutti

Massimo Dutti Soho I | Massimo Dutti 2025

About

Massimo Dutti presents Soho I, a fashion campaign featuring model Quinn Mora. Photographed by Ed Martin, the series documents contemporary everyday style across a range of urban settings, shifting between sunlit daylight street scenes and moody, flash-lit nighttime portraits. The editorial work employs a clean, documentary-style approach, utilizing both analogue film and natural light to emphasize the textures of the collection. Fashion styling by Vito Castelo and hair styling by Egon Crivillers define the visual narrative, with casting direction provided by Ariadna Gazquez.