Massimo Dutti

Jan 2025

Massimo Dutti presents Soho I, a fashion editorial campaign featuring model Quinn Mora. The project leans into a documentary aesthetic, capturing everyday scenes across varied urban backdrops. Photographed by Ed Martin, the series relies on natural light and film-style textures to ground its editorial approach, shifting to high-contrast flash for its evening segments. Styling by Vito Castelo centers on a palette of neutral tones and textures, from layered argyle vests to flowing plaid maxi skirts. The project includes hair styling by Egon Crivillers and casting by Ariadna Gazquez, maintaining a clean, consistent visual language throughout the street-level portraits.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Street

Advertising Campaign