Massimo Dutti
Soho I | Massimo Dutti
Brand
ProjectSoho I | Massimo Dutti
Date
Jan 2025
Description
Massimo Dutti presents Soho I, a fashion campaign featuring model Quinn Mora. Photographed by Ed Martin, the series documents contemporary everyday style across a range of urban settings, shifting between sunlit daylight street scenes and moody, flash-lit nighttime portraits. The editorial work employs a clean, documentary-style approach, utilizing both analogue film and natural light to emphasize the textures of the collection. Fashion styling by Vito Castelo and hair styling by Egon Crivillers define the visual narrative, with casting direction provided by Ariadna Gazquez.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Designer Fashion
Color
Jet Black
Background
Street
Context
Advertising Campaign
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