Portrait of young male model Jonas Glfer wearing a dark v neck top against a vibrant orange backdrop.

Model Jonas Glöer in a dark suit jacket and striped top posing against a grey wall for Massimo Dutti Shifting Frames project.

Model Jonas Glöer in striped polo and dark trousers leaning against a grey paneled wall for Massimo Dutti

Male model wearing a cream jacket, striped top, and dark trousers standing by a white concrete bench.

Model from behind wearing a light blue denim shirt and jeans against a plain grey studio backdrop

Massimo Dutti Shifting Frames 2025

About

Massimo Dutti presents 'Shifting Frames,' a fashion editorial series that places a focus on architectural lines and clean, minimalist textures. Photographed by Ami Lusinchi, the imagery features model Jonas Glöer in a variety of seasonal ensembles, ranging from tailored suits to monochromatic denim pairings. The project utilizes natural light to explore depth and shadow, setting the subject against vibrant orange accents and neutral grey surfaces. With casting by Ander Gaztelu and Ariadna Gazquez, the compositions rely on a clean editorial aesthetic to highlight the construction of the garments. The integration of type elements and structural backgrounds underscores the project’s emphasis on balanced, intentional framing.