Massimo Dutti: Shifting Frames

Jul 2025

Massimo Dutti presents 'Shifting Frames,' a fashion editorial series that places a focus on architectural lines and clean, minimalist textures. Photographed by Ami Lusinchi, the imagery features model Jonas Glöer in a variety of seasonal ensembles, ranging from tailored suits to monochromatic denim pairings. The project utilizes natural light to explore depth and shadow, setting the subject against vibrant orange accents and neutral grey surfaces. With casting by Ander Gaztelu and Ariadna Gazquez, the compositions rely on a clean editorial aesthetic to highlight the construction of the garments. The integration of type elements and structural backgrounds underscores the project’s emphasis on balanced, intentional framing.

Editorial, Vertical, Clean

Natural light

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