Massimo Dutti
Shifting Frames
Brand
ProjectShifting Frames
Date
Jul 2025
Description
Massimo Dutti's Shifting Frames is a fashion editorial campaign that leans into architectural minimalism and clean, geometric compositions. Captured by photographer Ami Lusinchi, the project highlights a selection of tailored and casual apparel worn by model Jonas Glöer. The imagery utilizes natural light and a study of textures—from denim and striped knitwear to concrete and mesh panels. With casting by Ander Gaztelu and Ariadna Gazquez, the series maintains a sharp, understated aesthetic punctuated by vibrant, warm color accents that contrast against neutral studio backdrops.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Context
Lookbook
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