Massimo Dutti
Seasonal Tees Edit S/S 25














May 2025
Massimo Dutti presents its Seasonal Tees Edit S/S 25, a fashion campaign that captures a minimalist approach to everyday luxury. Shot in a controlled studio environment, the series leans into an editorial aesthetic characterized by clean, neutral backgrounds and high-contrast monochrome grading. Photographer Sara Moràn and fashion editor Ana Tovar collaborate to highlight the tactile details of the collection, with model Bonnie Panasenko providing a sharp, composed focus. The imagery utilizes natural light and clean studio setups to emphasize contemporary tailoring, textured fabrics, and the precise construction of each garment. The result is a refined lookbook that bridges the gap between commercial apparel photography and classic editorial portraiture.
Editorial, Vertical, Clean
High Street Fashion
White Seamless
Lookbook