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Massimo Dutti

RUE DU BAC
ProjectRUE DU BAC
Date

Nov 2024

Description

The RUE DU BAC campaign for Massimo Dutti presents a series of fashion editorials focused on tactile textures and minimalist silhouettes. Photographed by Ed Martin and styled by Marina Gallo, the collection features model Annemary Aderibigbe set against stark, clean studio backdrops. The work utilizes natural light to emphasize the materiality of leather, knitwear, and shearling while exploring geometry through mirrored panels and structured furniture. With casting directed by Ander Gaztelu and Ariadna Gazquez and hair styling by Egon Crivillers, the project maintains a polished, contemporary aesthetic across both editorial portraits and campaign assets.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Background

White Seamless

Context

Advertising Campaign

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