Massimo Dutti: RUE DU BAC

Brand

Massimo Dutti

Date

Nov 2024

Description

Massimo Dutti’s Rue Du Bac project is a fashion campaign that emphasizes tactile material quality and minimalist composition. Featuring model Annemary Aderibigbe, the series utilizes a clean studio aesthetic to highlight structured outerwear, knitwear, and leather accessories. Photographer Ed Martin frames the collection against neutral backdrops, employing natural light and reflective panels to add subtle depth to the editorial imagery. The art direction, led by fashion stylist Marina Gallo, focuses on contemporary silhouettes and texture-rich layering. Production for the campaign was managed by executive producer Alicia Torres and producer Ariadna Gazquez, with casting directed by Ander Gaztelu and Ariadna Gazquez. The project also features hair styling by Egon Crivillers and videography by Luca Esposito.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Background

White Seamless

Context

Advertising Campaign