Model seated in a modern chrome and leather armchair wearing a brown sweater and dark leather trousers against a plain white background.

Model wearing dark trousers and camel shoes seated in a modern metal chair against a plain white studio background.

Model squatting in a black sweater with a structured black handbag placed on a white seamless studio floor.

Model Annemary Aderibigbe seated on a chair holding a large dark tote bag against a plain white background for Massimo Dutti

Model Annemary Aderibigbe in a grey knit sweater resting against a glass surface for Massimo Dutti

Close-up portrait of a model with short dark hair wearing a dark grey jacket and collared shirt reflected in multiple vertical mirrors.

Model in brown jacket and black trousers holding a black handbag against a wall with vertical reflective panels.

Model standing against a plain white background wearing a textured cardigan and holding a brown suede handbag.

Close-up portrait of a model wearing a dark brown shearling collar jacket against a grey background

Massimo Dutti RUE DU BAC 2024

About

Massimo Dutti’s Rue Du Bac project is a fashion campaign that emphasizes tactile material quality and minimalist composition. Featuring model Annemary Aderibigbe, the series utilizes a clean studio aesthetic to highlight structured outerwear, knitwear, and leather accessories. Photographer Ed Martin frames the collection against neutral backdrops, employing natural light and reflective panels to add subtle depth to the editorial imagery. The art direction, led by fashion stylist Marina Gallo, focuses on contemporary silhouettes and texture-rich layering. Production for the campaign was managed by executive producer Alicia Torres and producer Ariadna Gazquez, with casting directed by Ander Gaztelu and Ariadna Gazquez. The project also features hair styling by Egon Crivillers and videography by Luca Esposito.