Massimo Dutti
Rentrée Officielle
Brand
ProjectRentrée Officielle
Date
Aug 2024
Description
Massimo Dutti presents Rentrée Officielle, a fashion campaign that captures a series of editorial portraits. Directed by Luca Esposito and photographed by Ed Martin, the series leans into a minimalist aesthetic, featuring model Lulu Tenney across a range of studio compositions. Styled by Vito Castelo, the collection emphasizes clean tailoring and monochromatic textures, utilizing both soft lighting and high-contrast hard light techniques. The imagery incorporates elements of analogue film grain and macro-focused portraiture, documenting a refined approach to contemporary high street fashion.
Style
Editorial, Vertical, Clean, Minimalist
Industries
High Street Fashion
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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