Massimo Dutti presents Rentrée Officielle, a fashion campaign that captures a series of editorial portraits. Directed by Luca Esposito and photographed by Ed Martin, the series leans into a minimalist aesthetic, featuring model Lulu Tenney across a range of studio compositions.
Styled by Vito Castelo, the collection emphasizes clean tailoring and monochromatic textures, utilizing both soft lighting and high-contrast hard light techniques. The imagery incorporates elements of analogue film grain and macro-focused portraiture, documenting a refined approach to contemporary high street fashion.