Massimo Dutti

Aug 2024

Massimo Dutti's Rentrée Officielle campaign highlights a minimalist approach to contemporary fashion. The series channels a clean, editorial aesthetic through a combination of monochrome studio portraiture and full-length shots, defined by both soft, diffused light and sharp, directional shadows. The project features model Lulu Tenney and was captured by photographer Ed Martin, with fashion styling by Vito Castelo. The work emphasizes tailored silhouettes, including wide-leg trousers, structured blazers, and monochromatic layering, set against neutral studio backgrounds. Throughout the series, the imagery leans into subtle, textured details through the use of macro focus and analogue film techniques.

Editorial, Vertical, Clean

High Street Fashion

White Seamless

Advertising Campaign