Massimo Dutti
Purple Horizon S/S 2024








Brand
ProjectPurple Horizon S/S 2024
Date
Jun 2024
Description
Massimo Dutti's Purple Horizon S/S 2024 campaign presents a series of fashion editorials focused on minimalist silhouettes and contemporary design. Photographed by Paulo Almeida, the imagery utilises warm, natural light to frame model Barbara Valente against rugged coastal terrain, sandy beaches, and organic landscapes. With casting direction by Ariadna Gazquez and makeup artistry by Helder Rodrigues, the project leans into an earthy aesthetic. The collection prioritises clean lines and textural detail, capturing a mood that balances contemporary minimalism with raw, outdoor environments.
Style
Lifestyle
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