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·Purple Horizon S/S 2024

Model Barbara Valente wearing oversized black sunglasses and a black halter top against a warm twilight sky.

Model Barbara Valente posing on coastal rocks in a sleeveless rust brown maxi dress and strappy flat sandals under a clear blue sky.

Model Barbara Valente posing on a sandy beach at sunset in a sleeveless white maxi dress and holding a small brown bag.

Model Barbara Valente posing on a coastal rock wearing an olive green sleeveless midi dress and strappy flat sandals.

Model leaning against large dark rocks wearing a black strapless bandeau and a beige skirt outdoors

Model Barbara Valente in a dark slip dress and flat sandals standing on a sandy beach with rocky ocean waters in the background.

Model seated on a large sunlit rock wearing a brown tiered maxi dress against a dark tropical background.

Model Barbara Valente wearing an off-white billowy mini dress belted at the waist against a wall of rustic wooden poles.

Massimo Dutti Purple Horizon S/S 2024 2024

About

Massimo Dutti presents Purple Horizon, a fashion campaign for the Spring/Summer 2024 season. The collection leans into a minimalist aesthetic, featuring a series of architectural silhouettes, slip dresses, and earthy textiles captured against rugged, coastal landscapes. Photographer Paulo Almeida utilises soft, natural light and the golden hour to anchor the imagery in a tranquil, outdoor setting. The project features model Barbara Valente throughout the series, with casting direction by Ariadna Gazquez. The visual narrative relies on clean compositions and organic textures, ranging from sun-drenched beaches to weathered wooden installations, with makeup artistry provided by Helder Rodrigues.