Massimo Dutti: Purple Horizon S/S 2024
Brand
Date
Jun 2024
Description
Massimo Dutti presents Purple Horizon, a fashion campaign for the Spring/Summer 2024 season. The collection leans into a minimalist aesthetic, featuring a series of architectural silhouettes, slip dresses, and earthy textiles captured against rugged, coastal landscapes. Photographer Paulo Almeida utilises soft, natural light and the golden hour to anchor the imagery in a tranquil, outdoor setting. The project features model Barbara Valente throughout the series, with casting direction by Ariadna Gazquez. The visual narrative relies on clean compositions and organic textures, ranging from sun-drenched beaches to weathered wooden installations, with makeup artistry provided by Helder Rodrigues.
Style
Lifestyle
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