Model with long dark hair seated on a curved beige sofa wearing a cream top and dark skirt for Massimo Dutti Palais Bulles project.

Model with damp blonde hair in an off-the-shoulder cream top leaning against curved pink architectural structures.

Two female models posing inside a modern architectural interior with curved pink walls for a Massimo Dutti campaign.

Model standing inside a futuristic white interior with curved architectural walls wearing a white blouse

Model wearing a brown two-piece outfit and sandals posing inside a modern architectural interior with curved white walls.

Model standing inside a large circular opening of a pink architectural structure for Massimo Dutti

Massimo Dutti Palais Bulles 2025

About

Massimo Dutti's Palais Bulles project is a luxury fashion editorial campaign shot within the iconic, organic architectural structures of the Palais Bulles. The imagery leans into a minimalist aesthetic, pairing fluid, curved concrete forms with a palette of earth tones and monochromatic textures. Photographer Ed Martin captures the collection through a lens that emphasizes the interplay between sculptural environment and contemporary silhouettes. The series features styling by Vito Castelo, utilizing clean, layered garments and soft natural light to define the mood. The campaign highlights a sophisticated approach to editorial photography, focusing on texture and scale within a modernist, circular space.