Massimo Dutti: Palais Bulles

Brand

Massimo Dutti

Date

Apr 2025

Description

Massimo Dutti's Palais Bulles project is a luxury fashion editorial campaign shot within the iconic, organic architectural structures of the Palais Bulles. The imagery leans into a minimalist aesthetic, pairing fluid, curved concrete forms with a palette of earth tones and monochromatic textures. Photographer Ed Martin captures the collection through a lens that emphasizes the interplay between sculptural environment and contemporary silhouettes. The series features styling by Vito Castelo, utilizing clean, layered garments and soft natural light to define the mood. The campaign highlights a sophisticated approach to editorial photography, focusing on texture and scale within a modernist, circular space.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Set-dressed

Context

Advertising Campaign