Massimo Dutti

Apr 2025

Massimo Dutti presents Palais Bulles, a luxury fashion editorial campaign shot on location within iconic organic architecture. The imagery leans into a minimalist aesthetic, utilizing natural light to highlight the tactile qualities of textured fabrics and earth-toned garments against fluid, curved structures. Photographer Ed Martin and fashion editor Vito Castelo anchor the creative production, capturing a series of portraits and interior-focused compositions. The editorial series features models Bebe Parnell, Luiza Perote, and Quinn Mora, with casting directed by Ander Gaztelu and Ariadna Gazquez. The work employs a clean, sophisticated visual language defined by a warm monochromatic palette and an emphasis on architectural scale.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Set-dressed

Advertising Campaign