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Male model wearing a dark navy zip jacket and matching trousers against a pale grey seamless studio backdrop.
Man seated cross-legged on a dark wooden chair wearing a white button-up shirt and dark jeans next to a wooden table.
Young man wearing a textured charcoal grey knit sweater draped with a matching jumper against a pale green studio background.
Man wearing a brown blazer, light blue shirt, and blue jeans against a neutral studio background.
Male model wearing a dark navy zip jacket and matching trousers against a pale grey seamless studio backdrop.
Man seated cross-legged on a dark wooden chair wearing a white button-up shirt and dark jeans next to a wooden table.
Young man wearing a textured charcoal grey knit sweater draped with a matching jumper against a pale green studio background.

Massimo Dutti Open Frame 2025 Massimo Dutti 2025

About

The Massimo Dutti Open Frame 2025 project presents a series of clean, editorial portraits focusing on contemporary menswear. Photographed by Daniel P. Shea, the campaign leans into a minimalist aesthetic, utilising soft, diffused studio lighting to highlight the tactile textures of knitwear and the structured silhouettes of tailored outerwear. The imagery features fashion styling by Marina Gallo, which pairs monochromatic palettes with relaxed, everyday essentials. Hair styling by Sebastien Richard complements the portraits with a natural, textured finish. The work maintains a cohesive visual identity across varying studio backdrops.

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