Monochrome diptych of a male model wearing a dark blazer and V-neck shirt against a plain studio background.

Man in dark suit and sunglasses standing against a gradient studio backdrop for Massimo Dutti

Man wearing a black coat and tie leaning against a seamless grey studio wall for Massimo Dutti

A male model posing against a neutral grey studio gradient background wearing a dark high-neck jacket.

Close-up monochrome portrait of a young male model with dark hair wearing a black jacket for Massimo Dutti

Man wearing a black suit jacket, sunglasses, and a button-down shirt against a gradient grey studio backdrop.

Massimo Dutti NEW SMART 2024

About

The New Smart campaign for Massimo Dutti centres on refined menswear, captured through a series of studio portraits. Photographer Pablo Limorte leans into a minimalist aesthetic, utilising soft, directional lighting to emphasise the structural precision of the tailoring. Fashion styling by Dominic Shearer pairs dark blazers and coats with clean shirting, maintaining a consistent, sophisticated silhouette throughout. Featuring model Siobahn Filliettaz, the campaign employs a monochromatic palette and low-key lighting techniques to present a polished, understated look across both editorial and commercial formats.