Massimo Dutti
NEW SMART







Jan 2024
Massimo Dutti presents NEW SMART, a menswear fashion campaign captured by photographer Pablo Limorte. The series of portraits highlights a sharp, minimalist aesthetic, focusing on the precision of tailored coats, blazers, and layering pieces against neutral studio backdrops. Working with fashion editor and stylist Dominic Shearer, the project leans into a refined palette of monochrome and desaturated tones. Makeup artist Victor Alvarez completes the polished look, with soft, directional lighting used to accentuate the clean lines of the garments and the subject’s structured tailoring. The editorial features model Siobahn Filliettaz across a variety of vertical and horizontal compositions.
Editorial, Monochrome, Clean, Vertical
Menswear
Grey Seamless
Advertising Campaign