Massimo Dutti: NEW SMART
Brand
Date
Jan 2024
Description
The New Smart campaign for Massimo Dutti centres on refined menswear, captured through a series of studio portraits. Photographer Pablo Limorte leans into a minimalist aesthetic, utilising soft, directional lighting to emphasise the structural precision of the tailoring. Fashion styling by Dominic Shearer pairs dark blazers and coats with clean shirting, maintaining a consistent, sophisticated silhouette throughout. Featuring model Siobahn Filliettaz, the campaign employs a monochromatic palette and low-key lighting techniques to present a polished, understated look across both editorial and commercial formats.
Style
Editorial, Monochrome, Clean, Vertical
Industries
Color
Jet Black
Background
Grey Seamless
Context
Advertising Campaign
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