Massimo Dutti

NEW SMART

Brand

Massimo Dutti

ProjectNEW SMART

Date

Jan 2024

Description

Massimo Dutti presents NEW SMART, a menswear fashion campaign captured by photographer Pablo Limorte. The series of portraits highlights a sharp, minimalist aesthetic, focusing on the precision of tailored coats, blazers, and layering pieces against neutral studio backdrops. Working with fashion editor and stylist Dominic Shearer, the project leans into a refined palette of monochrome and desaturated tones. Makeup artist Victor Alvarez completes the polished look, with soft, directional lighting used to accentuate the clean lines of the garments and the subject’s structured tailoring. The editorial features model Siobahn Filliettaz across a variety of vertical and horizontal compositions.

Style

Editorial, Monochrome, Clean, Vertical

Industries

Menswear

Color

Jet Black

Background

Grey Seamless

Context

Advertising Campaign