Massimo Dutti: MOTHER'S DAY
May 2025
Massimo Dutti presents its Mother’s Day campaign, a series of editorial portraits that focus on the emotional bonds of multigenerational family life. Captured by photographer Ed Martin, the project utilizes a monochromatic palette and clean, neutral backdrops to maintain a focus on intimate, candid expressions. The production features styling by Vito Castelo, who pairs contemporary tailored blazers and vests with casual staples. Shot with analogue film and natural light, the campaign maintains a consistent, minimalist aesthetic throughout the studio-based portraiture. Alongside creative contributions from hair stylist Sarai Pujol and casting director and producer Ariadna Gazquez, the project features model Gaia Orgeas, capturing a series of tender moments that prioritize simple, sharp tailoring.
Editorial, Vertical, Monochrome, Clean
Natural light
White Seamless
Advertising Campaign
