Massimo Dutti
MOTHER'S DAY
Brand
ProjectMOTHER'S DAY
Date
May 2025
Description
Massimo Dutti’s Mother’s Day campaign explores multigenerational family dynamics through an editorial lens. Photographed by Ed Martin, the project features a series of portraits that lean into a monochrome palette and clean, minimalist aesthetics to frame the subjects in contemporary apparel. Styling by Vito Castelo emphasizes sharp tailoring and simple silhouettes, while casting and production managed by Ariadna Gazquez prioritize intimate, candid interactions. With hair styling by Sarai Pujol and model Gaia Orgeas, the work utilizes natural light and analogue film techniques to focus on emotional connection.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Background
White Seamless
Context
Advertising Campaign
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.