Massimo Dutti

Jun 2024

Massimo Dutti’s Minimal Resort campaign presents a series of fashion editorials that lean into a tactile, coastal aesthetic. Captured by photographer Annemarieke Van Drimmelen, the collection draws on soft natural light and organic textures, shifting between monochrome black-and-white portraits and earthy, warm-toned compositions. The visual narrative emphasises the fluidity of linen and draped textiles, often juxtaposing the clean lines of minimalist apparel against the raw, rugged backdrop of sandy dunes and shoreline horizons. Styling by Marina Gallo anchors the project in a restrained, sophisticated palette, highlighting the interplay between architectural elements and the natural landscape. Detailed set design by Lune Kuipers and sleek hair styling by Ramona Eschbach further define the campaign's deliberate, understated mood.

Editorial