Massimo Dutti: Merino AW24
Brand
Date
Sep 2024
Description
Massimo Dutti presents its Merino AW24 collection, a seasonal project captured by photographer Pablo Limorte. The campaign features model Luka Tesic across a series of editorial portraits that focus on the tactile quality of the knitwear. Working with fashion editor and stylist Dominic Shearer and hair stylist Matthew Tuozzoli, the creative team leans into a clean, minimal aesthetic. The imagery is defined by natural light and soft directional shadows, maintaining a consistent focus on garment texture and layered styling. The project also credits casting director Ander Gaztelu.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Color
Pure White
Background
White Seamless
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