Massimo Dutti
Merino AW24
Brand
ProjectMerino AW24
Date
Sep 2024
Description
Massimo Dutti presents its Merino AW24 campaign, an editorial series focused on the brand's seasonal knitwear. The project features model Luka Tesic captured through the lens of photographer Pablo Limorte, emphasising clean silhouettes and natural textures. The imagery leans into a neutral palette, utilising soft directional lighting to define the collection’s autumn-winter layers. With fashion styling by Dominic Shearer, hair styling by Matthew Tuozzoli, and casting by Ander Gaztelu, the campaign maintains a focus on minimalist composition and editorial aesthetics.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White
Background
White Seamless
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