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·Massimo Dutti SWIMWEAR summer 2024

Abby Champion in a white two-piece swimsuit framed between textured concrete walls in Massimo Dutti swimwear campaign.

Abby Champion seated atop a textured stucco rooftop wearing a black one-piece swimsuit in black and white.

Black and white portrait of Abby Champion seated in swimwear in a shaded stone corridor with patterned sun shadows.

Model Abby Champion in a dark green one-piece swimsuit with cream straps posing beside a warm terracotta wall with striped shadows.

Abby Champion leaning against a textured stone wall wearing a white one-piece swimsuit in warm natural light.

Model Abby Champion wearing a textured white one-piece swimsuit with hands touching hair in black and white against an open sky.

Model Abby Champion wearing a black one-shoulder swimsuit against an open sky for Massimo Dutti.

Model Abby Champion seated in a woven rattan chair wearing a light blue knit sweater for Massimo Dutti

Abby Champion seen from behind wearing a dark olive green one-piece swimsuit with an open back, seated on a stone ledge outdoors.

Abby Champion leaning against a textured wall wearing a long sheer cover-up for Massimo Dutti

Model Abby Champion in a black maxi dress with crossed arms standing against a textured terracotta wall in bright sunlight.

Model Abby Champion wearing a bikini top and brown trousers outdoors against a desert landscape for Massimo Dutti SWIMWEAR summer 2024

Close-up portrait of model Abby Champion's face in warm sunlight with overlay text for Massimo Dutti SWIMWEAR summer 2024 campaign.

Model Abby Champion wearing a black one-piece swimsuit standing outdoors with arms raised, framed by walls and reflected in a pool.

Close-up back view of a person wearing light denim jeans with back pockets and a tucked-in graphic t-shirt with text overlay.

Model Abby Champion seated in a black swimsuit against architectural stairs for Massimo Dutti swimwear campaign

Black and white overhead view of sunlight glinting across rippling shallow water over sand.

Model standing outdoors wearing a black bikini and a yellow robe with desert and mountain landscape in background

Massimo Dutti Massimo Dutti SWIMWEAR summer 2024 2024

About

The Massimo Dutti SWIMWEAR Summer 2024 campaign presents a series of editorial portraits and landscapes that focus on clean lines and sculptural silhouettes. Photographed by Ed Martin, the project features model Abby Champion placed within sun-drenched, minimalist architectural settings. The work channels a refined aesthetic, utilizing natural light and hard, geometric shadow play to highlight the tactile qualities of the collection. Stylist Vito Castelo leads the art direction, curating a palette of earthy tones and monochrome hues that complement the rugged, desert-inspired environments. Makeup artist Sonia Pena maintains a natural, understated look, while casting directors Ander Gaztelu and Ariadna Gazquez frame the campaign through a lens of quiet, high-end commercial editorial. Executive producer Alicia Torres oversaw the production of the campaign, which balances precise structural compositions with organic, sun-drenched textures. The project incorporates elements of analogue film and clean minimalist framing to define the seasonal collection.