Massimo Dutti: Massimo Dutti SWIMWEAR summer 2024

Mar 2024

The Massimo Dutti SWIMWEAR Summer 2024 campaign presents a series of editorial portraits and landscapes that focus on clean lines and sculptural silhouettes. Photographed by Ed Martin, the project features model Abby Champion placed within sun-drenched, minimalist architectural settings. The work channels a refined aesthetic, utilizing natural light and hard, geometric shadow play to highlight the tactile qualities of the collection. Stylist Vito Castelo leads the art direction, curating a palette of earthy tones and monochrome hues that complement the rugged, desert-inspired environments. Makeup artist Sonia Pena maintains a natural, understated look, while casting directors Ander Gaztelu and Ariadna Gazquez frame the campaign through a lens of quiet, high-end commercial editorial. Executive producer Alicia Torres oversaw the production of the campaign, which balances precise structural compositions with organic, sun-drenched textures. The project incorporates elements of analogue film and clean minimalist framing to define the seasonal collection.

Vertical, Editorial

Natural light

Advertising Campaign