Massimo Dutti

Mar 2024

The Massimo Dutti SWIMWEAR summer 2024 campaign, captured by photographer Ed Martin, centres on a refined, minimalist aesthetic defined by clean architectural lines and natural light. Featuring model Abby Champion, the imagery traverses a range of settings from textured stucco alcoves to expansive desert landscapes, emphasizing sculptural silhouettes and high-cut swimwear designs. Fashion editor and stylist Vito Castelo anchors the visual narrative, balancing the collection's muted, earthy palette with sharp geometric shadow play. The production, which incorporates both monochrome and warm colour-graded editorial portraiture, relies on authentic, sun-drenched environments to highlight tactile fabric details and precise garment construction. Casting was directed by Ander Gaztelu and Ariadna Gazquez, with executive production by Alicia Torres and makeup by Sonia Pena.

Vertical, Editorial

Natural light

Swimwear

Advertising Campaign