Massimo Dutti: Massimo Dutti Summer 2025: Weekend Frame

Jun 2025

Massimo Dutti presents its Summer 2025: Weekend Frame project, a fashion editorial campaign that explores a refined, relaxed approach to seasonal menswear. Photographed by Bruno Staub, the series captures model Colin Otto across a mix of minimal studio environments and classic European architectural settings. The imagery leans into a clean, editorial aesthetic, utilizing a monochromatic and warm palette to highlight the tactile details of the collection’s knitwear and suede layering. With fashion styling by Ildara Cuiñas and Jodie Barnes, the project pairs structured tailoring with casual textures, relying on natural light and analogue film techniques to build a consistent, atmospheric visual narrative.

Vertical, Clean, Editorial, Monochrome

Natural light, Analogue / film

Grey Seamless

Advertising Campaign