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·Massimo Dutti Summer 2025: Weekend Frame

Model wearing dark sunglasses and a grey knit sweater against a plain neutral background for Massimo Dutti

Model Colin Otto leaning against a balcony wearing a brown suede jacket and dark trousers for Massimo Dutti

Close-up portrait of a man with dark hair in a black crewneck top against a plain light background

Monochrome portrait of a male model wearing an unbuttoned shirt against a neutral architectural background for Massimo Dutti.

Model Colin Otto wearing sunglasses and a knit t-shirt on a cobblestone street for Massimo Dutti

Massimo Dutti Massimo Dutti Summer 2025: Weekend Frame 2025

About

Massimo Dutti presents its Summer 2025: Weekend Frame project, a fashion editorial campaign that explores a refined, relaxed approach to seasonal menswear. Photographed by Bruno Staub, the series captures model Colin Otto across a mix of minimal studio environments and classic European architectural settings. The imagery leans into a clean, editorial aesthetic, utilizing a monochromatic and warm palette to highlight the tactile details of the collection’s knitwear and suede layering. With fashion styling by Ildara Cuiñas and Jodie Barnes, the project pairs structured tailoring with casual textures, relying on natural light and analogue film techniques to build a consistent, atmospheric visual narrative.