Massimo Dutti

Jun 2025

Massimo Dutti presents its Summer 2025: Weekend Frame project, a fashion editorial series that captures a relaxed, seasonal aesthetic. The work balances studio-based portraiture with on-location scenes, emphasizing clean lines and architectural textures. Photographer Bruno Staub lenses the campaign, utilizing natural light to define the collection’s earth tones and subtle knitwear details. The editorial direction is complemented by the styling of Ildara Cuiñas and Jodie Barnes, featuring model Colin Otto. The production incorporates monochrome and warm-toned imagery, leaning into an analogue film aesthetic to maintain a consistent, refined visual narrative.

Vertical, Clean, Editorial, Monochrome

Natural light, Analogue / film

Grey Seamless

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