Massimo Dutti

Jun 2025

Massimo Dutti presents its Summer 2025 menswear campaign, a collection characterized by relaxed tailoring and refined knitwear. Photographer Bruno Staub captures model Colin Otto in a series that alternates between controlled studio portraiture and environmental shots on cobblestone streets. The imagery leans into a clean, minimalist aesthetic, employing both soft studio lighting and natural light to emphasize texture and silhouette. With fashion styling by Ildara Cuiñas and Jodie Barnes, the editorial work highlights a seasonal wardrobe of suede overshirts, ribbed knits, and tailored trousers. The visual narrative balances monochrome compositions with warm, neutral tones to maintain a consistent brand identity across the campaign.