Massimo Dutti

Mar 2025

The Massimo Dutti Studio 2025 campaign is a fashion editorial series defined by a minimalist aesthetic and a focus on architectural lines. Captured by photographers Ami Lusinchi and Ed Martin, the project highlights the interplay between fluid garment draping and rigid, textured backgrounds like marble and stone. Styling by Marta M Regidor emphasises a neutral color palette, featuring structured tailoring, knitwear, and monochromatic sets that lean into a clean, modern look. The editorial utilizes natural light to accentuate fabric textures, with casting by Ander Gaztelu and Ariadna Gazquez and hair styling by Sarai Pujol. The campaign prominently features model Olivia Petronella Palermo across a series of studio and outdoor portraits.

Editorial, Vertical, Clean

Natural light

Designer Fashion

Lookbook