Massimo Dutti: Massimo Dutti Studio 2025

Mar 2025

The Massimo Dutti Studio 2025 campaign presents a collection of elevated, minimalist apparel through a series of fashion editorials. Set against a backdrop of clean architectural stone, polished marble, and neutral studio environments, the photography focuses on the fluid draping and refined textures of tailored blazers, knitwear, and pleated trousers. Photographers Ami Lusinchi and Ed Martin capture the season’s silhouettes using natural light to emphasize a desaturated and earthy palette. With fashion styling by Marta M Regidor and hair by Sarai Pujol, the series maintains a consistent, understated visual language. Casting by Ander Gaztelu and Ariadna Gazquez rounds out the production, featuring model Olivia Petronella Palermo.

Editorial, Vertical, Clean

Natural light

Lookbook