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Massimo Dutti: Massimo Dutti S/S 24

Date

Apr 2024

Description

Massimo Dutti presents its Spring/Summer 2024 campaign, a fashion editorial series captured by photographer Sara Morán. The project focuses on the collection’s focus on clean tailoring, draped silhouettes, and tactile knitwear through a series of minimalist studio portraits. Featuring model Nyaduola Gabriel and casting by Alicia Torres, the campaign leans into a neutral palette and deliberate garment detailing. Utilizing high-key lighting, soft diffused illumination, and monochrome film aesthetics, the imagery emphasizes structural forms and modern silver accessories.

Style

Editorial, Vertical, Clean, Minimalist

Background

White Seamless

Context

Advertising Campaign

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