Massimo Dutti: Massimo Dutti pre-fall

Sep 2024

Massimo Dutti presents its pre-fall collection through a series of editorial fashion images captured by photographer Robin Galiegue. The campaign leans into a candid street-level perspective, utilizing natural light and an analogue film aesthetic to document the seasonal ready-to-wear pieces against classical European architecture. Fanny Ourevitch provides styling for the project, emphasizing structured tailoring, suede textures, and layered separates. The visuals feature models Aivita Mūze, Aymeline Valade, and Saphira Krumhaar in motion-focused compositions. Hair styling by Kalle Eklund and makeup by Siddhartha Simone maintain a clean, understated aesthetic that complements the urban backdrop.

Editorial, Clean, Vertical

Analogue / film, Natural light

Street

Advertising Campaign