Massimo Dutti

Sep 2024

Massimo Dutti’s pre-fall collection campaign leans into an editorial, street-level perspective, capturing a series of candid moments set against classical European architectural backdrops. Shot by photographer Robin Galiegue, the project highlights the season's ready-to-wear silhouettes and textured tailoring through a clean, understated lens. The imagery makes extensive use of natural light and analogue film techniques to emphasize a sophisticated, contemporary mood. Styling by Fanny Ourevitch anchors the collection in minimalist separates and structured outerwear, with grooming by hair stylist Kalle Eklund and makeup artist Siddhartha Simone providing a polished finish. Featured models Aivita Mūze, Aymeline Valade, and Saphira Krumhaar navigate urban stone-paved environments, grounding the high-street fashion label's seasonal shift.

Editorial, Clean, Vertical

Analogue / film, Natural light

High Street Fashion

Street

Advertising Campaign