Massimo Dutti

Apr 2024

Massimo Dutti presents the Holbox campaign, a luxury fashion series captured by photographer Ed Martin. The project highlights a collection of swimwear and beachwear, utilizing natural light to frame model Malika Louback across a variety of coastal settings. Featuring an earthy and desaturated aesthetic, the editorial work shifts between monochrome beach scenes and vibrant, warm-toned shots set against turquoise waters. Styling by Valentina Collado and Vito Castelo maintains a clean, minimalist silhouette throughout the campaign, while production by Ariadna Gazquez and casting by Ander Gaztelu ground the visual narrative in organic textures and tranquil, open environments.

Editorial, Vertical, Warm

Natural light

Luxury Fashion Houses

Sandy Beach

Advertising Campaign