Massimo Dutti: Massimo Dutti Holbox
Brand
Date
Apr 2024
Description
Massimo Dutti presents the Holbox campaign, a luxury fashion editorial series captured by photographer Ed Martin. The project frames model Malika Louback across a series of coastal settings, blending high-end apparel with the raw, organic textures of the beach environment. Defined by a reliance on natural light, the series utilizes both warm, sun-drenched palettes and desaturated monochrome tones. The campaign leans into a clean, minimalist aesthetic, with fashion styling provided by Valentina Collado and Vito Castelo, and hair styling by Egon Crivillers. Production was managed by Ariadna Gazquez with casting directed by Ander Gaztelu.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Background
Sandy Beach
Context
Advertising Campaign
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