Model Malika Louback in a patterned sarong standing under a rustic wooden shelter on a sandy beach by the ocean.

Model Malika Louback standing on a bright sandy beach wearing a black two-piece outfit against a clear turquoise ocean under a blue sky.

Close-up portrait of model Malika Louback wearing gold hoop earrings for Massimo Dutti Holbox, photographed by Ed Martin.

Model Malika Louback standing in shallow ocean water holding a curved palm frond for Massimo Dutti Holbox.

Model Malika Louback wading in ocean water wearing a halter swimsuit for Massimo Dutti shot by Ed Martin.

Model Malika Louback wearing a gold bikini lying on a sandy beach for Massimo Dutti Holbox, photographed by Ed Martin.

Massimo Dutti Massimo Dutti Holbox 2024

About

Massimo Dutti presents the Holbox campaign, a luxury fashion editorial series captured by photographer Ed Martin. The project frames model Malika Louback across a series of coastal settings, blending high-end apparel with the raw, organic textures of the beach environment. Defined by a reliance on natural light, the series utilizes both warm, sun-drenched palettes and desaturated monochrome tones. The campaign leans into a clean, minimalist aesthetic, with fashion styling provided by Valentina Collado and Vito Castelo, and hair styling by Egon Crivillers. Production was managed by Ariadna Gazquez with casting directed by Ander Gaztelu.