Massimo Dutti: Massimo Dutti F/W 2025

Oct 2025

Massimo Dutti’s F/W 2025 campaign, developed under the creative direction of Ben Kelway, presents the seasonal collection through a series of editorial images. Photographer and director Julia Noni captures the apparel in diverse environments, ranging from sparse interiors defined by stark, diagonal light to open landscapes and outdoor settings at golden hour. Featuring models Dahli Barink, Edie Campbell, and Leon Dame, the project highlights the collection's tailoring and autumnal textures. Stylist Bianca Raggi focuses on layering, integrating structured trench coats, tweed blazers, and flowing skirts. The campaign relies on natural light, grain, and analogue film techniques to frame the wardrobe against both minimal architecture and natural terrain.

Editorial, Lifestyle