Massimo Dutti: Massimo Dutti : All about business

Sep 2025

Massimo Dutti presents 'All about business,' a menswear campaign exploring contemporary professional aesthetics. Through a series of studio portraits, the project highlights structured silhouettes and sharp tailoring, focusing on the textures of leather, wool, and cotton across a range of formal and casual ensembles. Photographed by Carlos Moreno with fashion direction and styling by Dominic Shearer, the series utilizes a monochrome palette and high-key lighting to emphasize clean lines. The imagery features models Edoardo Duse and Saul Symon, with makeup artistry provided by Sonia Pena and Victor Alvarez. The campaign leans into an editorial approach, utilizing vertical framing and a minimalist aesthetic to highlight the precision of the garment construction.

Editorial, Vertical, Monochrome, Clean

White Seamless