Massimo Dutti: LIMITED EDITION

Sep 2024

The Massimo Dutti Limited Edition campaign presents a refined study in contemporary menswear, emphasizing tactile luxury through a focus on structured tailoring and heavy, high-quality textiles. The collection is captured in a series of clean, minimalist studio portraits that strip away environmental distraction to highlight the drape of wool overcoats, the matte finish of leather bombers, and the intricate weaves of ribbed knitwear. Photographer Ami Lusinchi works alongside fashion stylist Dominic Shearer to create a consistent, monochromatic aesthetic that leans into soft, diffused lighting and neutral architectural backdrops. The imagery features models Jonas Glöer, Walid Fiher, and Taemin Park, showcasing a deliberate, understated approach to seasonal layering and silhouette. With grooming support from makeup artists Sonia Pena and Victor Alvarez, the project maintains a polished, editorial clarity throughout.

Vertical, Clean, Minimalist, Editorial

Soft Light

White Seamless

Lookbook