Massimo Dutti

Sep 2024

Massimo Dutti’s Limited Edition collection presents a study in refined menswear, emphasizing clean lines and rich, tactile materials. The campaign focuses on a palette of monochrome blacks, charcoals, and deep browns, highlighting structured wool overcoats, tailored pinstripe suiting, and heavy knitwear. Shot by photographer Ami Lusinchi with fashion styling by Dominic Shearer, the project leans into a minimalist commercial aesthetic. Through the use of soft, diffused studio lighting against neutral backdrops, the imagery isolates the drape and matte textures of the garments, from plush shearling-collared leather jackets to oversized wool overshirts. Models Jonas Glöer, Walid Fiher, and Taemin Park feature throughout the series, which prioritizes a contemporary, polished silhouette.

Vertical, Clean, Minimalist, Editorial

Soft Light

Menswear

White Seamless

Lookbook