Massimo Dutti

Dec 2024

L'Allure serves as an extensive fashion editorial campaign for Massimo Dutti, characterized by a refined, minimalist aesthetic. The project leans into a monochrome palette and analogue film techniques to highlight the tactile textures of knitwear, leather, and wool tailoring. Each composition emphasizes clean lines and a composed, direct editorial tone. Photographer Mark Kean captures model Lulu Tenney across a series of studio and architectural environments. With fashion styling by Suzanne Koller, the series balances structured silhouettes with soft, directional lighting. Hair styling by Ramona Eschbach and makeup by Marie Duhart maintain a polished, understated look, while set design by Giovanna Martial frames the garments against neutral, low-key backgrounds.

Editorial, Vertical, Clean, Monochrome

Lookbook