Massimo Dutti: Kengsinton Massimo Dutti

Aug 2025

Massimo Dutti presents the Kensington project, a seasonal fashion campaign characterized by an understated, atmospheric aesthetic. Photographed by Daniel P. Shea, the collection imagery explores urban motion through a series of vertical editorial portraits set against neutral, architectural backdrops. Working with stylist Marina Gallo, the campaign centers on textured knitwear and structured outerwear, utilizing natural light to highlight the garments' tactile qualities. The production team includes hair stylist Sebastien Richard and makeup artist Thierry Do Nascimento, who maintain a clean, polished look for lead model Sandra Murray. The work leans into a desaturated, cinematic visual language that emphasizes layered silhouettes and dynamic movement.

Editorial, Vertical, Desaturated

Natural light

Street

Advertising Campaign