Massimo Dutti

Oct 2024

High Lands is a seasonal fashion campaign for Massimo Dutti that explores the intersection of high-end knitwear and rugged outdoor terrain. The imagery features an editorial aesthetic, utilising natural light to emphasise the tactile qualities of shearling, quilted jackets, and heavy woollen textiles against sparse mountain landscapes. Photographer Ed Martin anchors the project with a focus on expansive, natural environments, supported by the deliberate styling of Vito Castelo. The campaign features model Steffi Cook in a series of rural settings, ranging from mossy lakeside rocks to windswept grassy hillsides. The production also includes casting direction by Ander Gaztelu and hair styling by Egon Crivillers, resulting in a cohesive visual narrative.

Editorial, Vertical, Warm

Natural light

Luxury Fashion Houses

Advertising Campaign