Massimo Dutti: High Lands

Oct 2024

Massimo Dutti’s 'High Lands' campaign is a sweeping fashion editorial that embraces rugged, outdoor environments. Featuring model Steffi Cook, the project leans into an earthy, textured aesthetic, situating the collection’s heavy knitwear and quilted outerwear within raw, expansive landscapes of grassy hillsides and rocky coastal terrain. The imagery, captured under natural daylight, utilizes warm golden tones and cinematic monochrome contrasts to accentuate the materiality of the apparel. Photographer Ed Martin documents the collection with an focus on authentic movement and landscape integration, with fashion editing and styling by Vito Castelo. The project incorporates hair styling by Egon Crivillers and casting direction by Ander Gaztelu, maintaining a clean and cohesive editorial visual language throughout.

Editorial, Vertical, Warm

Natural light

Advertising Campaign