Massimo Dutti: Unexpected Classics
Brand
Date
Feb 2026
Description
Unexpected Classics serves as a fashion editorial campaign for Massimo Dutti, characterized by a minimalist approach to studio production and clean art direction. The series features model Alix Bouthors, captured through the lens of photographer Robin Galiegue. With styling by Suzanne Koller, the campaign leans into a monochromatic and desaturated palette, utilizing soft directional lighting and natural light to highlight garment textures and silhouettes. The imagery maintains a gallery-like aesthetic, integrating bold typography across vertical frames to emphasize the project's identity.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film
Color
Jet Black
Context
Lookbook, Advertising Campaign
Associated creatives
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