Massimo Dutti
Unexpected Classics
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Brand
ProjectUnexpected Classics
Date
Feb 2026
Description
Unexpected Classics presents a refined fashion editorial for Massimo Dutti, executed through a series of portrait-led studies. The campaign focuses on textile textures and tailored silhouettes, utilizing soft directional lighting and a clean, gallery-like layout to emphasize garment details and form. Photographer Robin Galiegue and stylist Suzanne Koller lead the creative direction, employing analogue film techniques to capture model Alix Bouthors. The project leans into a minimalist aesthetic, alternating between high-contrast monochrome portraits and desaturated, warm-toned studio photography to present the collection's pieces.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film
Color
Jet Black
Context
Lookbook, Advertising Campaign
Associated creatives
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