Massimo Dutti

Feb 2026

Massimo Dutti’s Perspectives campaign is a series of editorial portraits that focus on the tactile textures and clean lines of contemporary menswear. Featuring model Jonas Glöer, the imagery leans into a neutral, sophisticated palette, captured through a lens that prioritizes architectural compositions and soft, natural light. Photographer Jeremy Everett directs the visual narrative, which highlights layering and material detail—from suede jackets to structured knitwear—against minimalist studio and exterior backdrops. The project was developed with art direction by Ben Kelway, styling by Tony Irvine, and hair styling by Pawel Solis, resulting in a series that maintains a clean, uniform aesthetic across its diverse settings.

Editorial, Vertical, Clean

Natural light

Lookbook