Massimo Dutti: Perspectives
Brand
Date
Feb 2026
Description
Massimo Dutti presents Perspectives, a fashion editorial campaign featuring model Jonas Glöer. The project showcases a series of contemporary menswear portraits, emphasizing tactile garment textures and minimalist compositions. Captured by photographer Jeremy Everett, the imagery utilizes natural light to balance clean architectural lines with atmospheric studio settings. The visual narrative, guided by art director Ben Kelway and fashion stylist Tony Irvine, focuses on layered knitwear and tailored outerwear. Hair styling by Pawel Solis maintains a polished, understated aesthetic throughout the editorial series.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Context
Lookbook
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