Massimo Dutti
ÉTÉ À L'ÉQUILIBRE
Brand
ProjectÉTÉ À L'ÉQUILIBRE
Date
Jul 2025
Description
Massimo Dutti presents ÉTÉ À L'ÉQUILIBRE, a fashion editorial campaign capturing a minimalist approach to menswear. The project leverages clean, architectural framing and natural light to showcase a collection defined by relaxed linen shirts, knit polos, and tailored trousers. Photographed by Ed Martin with styling by Javier De Pardo, the series balances indoor, studio-based portraiture with outdoor locations that emphasize geometric structure. The imagery, which includes both monochrome and warm-toned analogue film, centers on the movement and texture of lightweight summer fabrics.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Context
Advertising Campaign
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