Male model wearing a striped shirt with a dark sweater tied over his shoulders and white trousers against white

Male model wearing a cream polo shirt and white trousers seated on a blue-framed wooden chair.

Male model in dark polo shirt and white shorts leaning against a railing near a diving tower by Massimo Dutti

Young man in light blue linen shirt and dark denim jeans seated against a white wall for Massimo Dutti

Monochrome image of a man leaning against a white paneled wall outdoors under bright sunlight, with typography below.

Male model wearing a brown overshirt and khaki trousers standing on a stone bridge with a river below

Massimo Dutti ÉTÉ À L'ÉQUILIBRE 2025

About

Massimo Dutti’s fashion campaign, ÉTÉ À L'ÉQUILIBRE, presents a minimalist study in menswear, captured through the lens of photographer Ed Martin. The series leans into a relaxed, summer-focused aesthetic, balancing precise tailoring with casual silhouettes across varied outdoor and studio environments. Featuring model Tancrede Scalabre, the editorial utilizes clean, natural light to accentuate the textures of linen, knitwear, and structured cottons. Styling by Javier De Pardo anchors the imagery, opting for a palette of neutrals and subtle nautical references, while the inclusion of analogue film techniques and sharp architectural shadows adds a layer of depth to the project's consistent, streamlined visual language.