Massimo Dutti: ÉTÉ À L'ÉQUILIBRE

Brand

Massimo Dutti

Date

Jul 2025

Description

Massimo Dutti’s fashion campaign, ÉTÉ À L'ÉQUILIBRE, presents a minimalist study in menswear, captured through the lens of photographer Ed Martin. The series leans into a relaxed, summer-focused aesthetic, balancing precise tailoring with casual silhouettes across varied outdoor and studio environments. Featuring model Tancrede Scalabre, the editorial utilizes clean, natural light to accentuate the textures of linen, knitwear, and structured cottons. Styling by Javier De Pardo anchors the imagery, opting for a palette of neutrals and subtle nautical references, while the inclusion of analogue film techniques and sharp architectural shadows adds a layer of depth to the project's consistent, streamlined visual language.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Context

Advertising Campaign