Massimo Dutti: En Haute Mer
Brand
Date
Jun 2024
Description
En Haute Mer is a menswear fashion editorial for Massimo Dutti that centers on relaxed tailoring set against rugged coastal landscapes. The project leans into an earthy aesthetic, capturing models Sanggun Lee and Teun van Stein among ancient stone ruins and rocky shorelines. Photographer Ami Lusinchi works with creative director Ed Martin to highlight the collection through clean, vertical compositions. The imagery prioritizes natural light, which defines the texture of the layered knitwear, utility jackets, and crisp trousers styled by Dominic Shearer, with hair by Noelia Corral.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Color
Pure White
Context
Advertising Campaign
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