Massimo Dutti
En Haute Mer
Brand
ProjectEn Haute Mer
Date
Jun 2024
Description
Massimo Dutti's En Haute Mer campaign presents a collection of menswear portraits captured against a backdrop of ancient stone ruins and rugged coastal landscapes. The imagery leans into an editorial aesthetic, utilising natural light to emphasise the relaxed tailoring and layered textiles of the featured apparel. Photographed by Ami Lusinchi with creative direction from Ed Martin, the project features models Sanggun Lee and Teun van Stein. The styling, executed by Dominic Shearer, incorporates earth-toned utility jackets, knitwear, and crisp trousers, while hair styling by Noelia Corral complements the clean, vertical compositions.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Color
Pure White
Context
Advertising Campaign
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