Massimo Dutti
CROCHET
Brand
ProjectCROCHET
Date
May 2024
Description
Massimo Dutti presents CROCHET, a fashion editorial campaign that focuses on the tactile nature of knitwear. Photographed by Ed Martin and featuring model Alix Bouthors, the series utilizes clean, minimalist studio settings to highlight the intricate weaves and patterns of the collection. The project leans into an editorial aesthetic, employing soft natural light and a neutral color palette to maintain a contemporary, understated look. With styling by Vito Castelo and hair design by Sarai Pujol, the imagery emphasizes relaxed silhouettes and garment textures. The campaign was produced by Ariadna Gazquez and Alicia Torres, with casting by Ander Gaztelu.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Background
White Seamless
Context
Lookbook
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