Close-up portrait of a female model with short shaggy brown hair wearing a green crocheted tank top against a neutral backdrop.

Model with short brown hair wearing a white crochet top holding a clear glass ring against a white background.

Model wearing a cream crochet vest and white trousers against a plain light background for Massimo Dutti

Model wearing a dark brown crochet top and skirt set crouches against a plain neutral studio wall.

Model seated on a draped white chair wearing a white shirt and black trousers against a neutral wall.

Model with short brown hair wearing a white crochet top against a pale neutral background

Model with slicked-back wet-look hair wearing a black crochet top against a pale neutral background

Model in a black open-work top and dark trousers posed against a plain neutral background

Model in cream crochet halter top and layered trousers standing against a plain light wall

Model wearing a black crochet dress crouching against a plain background

Model wearing a black patterned crochet cape top and wide trousers against a neutral background for Massimo Dutti

Massimo Dutti CROCHET 2024

About

Massimo Dutti’s CROCHET project is a fashion editorial campaign that prioritizes tactile knitwear through a minimalist lens. Captured by photographer Ed Martin, the series features model Alix Bouthors in a variety of open-weave tops, vests, and coordinated sets that highlight the intricate, hand-crafted details of the collection. The imagery employs a consistent editorial aesthetic, utilizing soft, natural light and clean studio backgrounds to draw focus to the textures of the crochet patterns. With styling by Vito Castelo and hair by Sarai Pujol, the campaign maintains an understated, contemporary lookbook feel that leans into warm, earthy tones and relaxed, refined silhouettes.