Massimo Dutti

May 2025

Massimo Dutti’s 'Cote Basque' project is a fashion editorial series set within a collection of sun-drenched, rustic European interiors. Featuring model Lexi Boling, the campaign leans into a neutral and earthy palette, utilizing the texture of distressed walls and polished parquet flooring to ground the styling. Photographer Ed Martin captures the collection through a documentary lens, relying heavily on natural light to define the atmospheric quality of the spaces. The project features fashion styling by Vito Castelo and hair styling by Egon Crivillers, with production and casting by Ariadna Gazquez. The work utilizes editorial techniques and analogue film to enhance the organic, relaxed aesthetic of the garments.

Editorial, Vertical, Warm

Natural light

Designer Fashion

Lookbook, Advertising Campaign