Massimo Dutti
City Summer S/S 2024
Apr 2024
The Massimo Dutti City Summer S/S 2024 campaign presents a collection of high-street fashion editorials set against a backdrop of classic residential architecture and urban streetscapes. Captured by photographer Ed Martin, the series leans into a clean, documentary-style aesthetic that prioritizes tactile fabric textures and a neutral, grounded palette punctuated by vibrant monochromatic reds. The project features model Bibi Breslin styled by Vito Castelo, who pairs minimalist, tailored silhouettes with functional seasonal accessories. Execution relies on natural light throughout, utilizing both color and analogue film-style monochrome photography to frame the wardrobe against white townhouses, wrought-iron details, and verdant foliage. Production support included casting by Ander Gaztelu and production by Ariadna Gazquez, with beauty direction provided by hair stylist Egon Crivillers and makeup artist Gloria Rico.
Editorial, Vertical, Clean
Natural light
High Street Fashion
Advertising Campaign
