Massimo Dutti
City Summer S/S 2024
Apr 2024
Massimo Dutti’s City Summer S/S 2024 campaign presents a relaxed editorial narrative, featuring model Bibi Breslin navigating a quiet urban environment. Photographed by Ed Martin and styled by Vito Castelo, the imagery leans into a clean, minimalist aesthetic that highlights the collection’s focus on tailored summer essentials and textured knits. Through a blend of sharp, sun-drenched outdoor portraiture and documentary-style black and white photography, the campaign grounds the seasonal wardrobe against traditional European architectural facades and residential streets. The series utilises natural light to emphasise the tactile quality of the fabrics, from linen-blend shirts and wide-leg trousers to structured macrame accessories. With hair by Egon Crivillers, makeup by Gloria Rico, and casting by Ander Gaztelu, the campaign maintains a consistent, sophisticated tone across both colour and monochromatic sequences. Produced by Ariadna Gazquez, the work captures a sense of effortless city living through its use of analogue film techniques and clean, vertical compositions.
Editorial, Vertical, Clean
Natural light
High Street Fashion
Advertising Campaign
