Massimo Dutti: City Summer S/S 2024

Brand

Massimo Dutti

Date

Apr 2024

Description

Massimo Dutti's City Summer S/S 2024 campaign presents a collection of high street fashion through a documentary-style lens. Shot by photographer Ed Martin and styled by Vito Castelo, the imagery leans into a neutral and earthy palette, punctuated by occasional bold monochrome accents. The project features model Bibi Breslin navigating urban residential settings, from white townhouse terraces to tree-lined streets. The execution prioritizes clean lines and textural detail, using natural light to highlight the tailoring and fabric silhouettes of the collection. The campaign incorporates both color and black-and-white photography, with select images utilizing analogue film aesthetics to capture a candid, editorial atmosphere. Casting by Ander Gaztelu and production by Ariadna Gazquez support the cohesive visual narrative.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Context

Advertising Campaign