Massimo Dutti: CHASING BLUE

Apr 2025

Massimo Dutti presents CHASING BLUE, a fashion campaign that transitions between coastal open-water settings and minimalist interiors. Photographer Ed Martin leads the visual direction, utilizing analogue film techniques and high-contrast monochrome grading to establish a cinematic atmosphere. Fashion editor and stylist Vito Castelo frames the collection with a focus on tactile detailing and clean, structured silhouettes. The imagery employs chiaroscuro lighting and soft natural light to define form, while casting direction by Ander Gaztelu and Ariadna Gazquez reinforces the project's minimalist aesthetic. Hair styling by Egon Crivillers complements the editorial tone, rounding out a visual narrative centered on texture and poise.

Editorial, Vertical, Monochrome

Analogue / film

Advertising Campaign