Woman in swimsuit relaxing on a sailboat on the water under natural daylight

Black and white portrait of a woman seated at a wooden desk wearing a dark dress and headscarf for Massimo Dutti

Close-up monochrome portrait of a woman with scattered points of light projected across her face.

Seated woman wearing a black dress and statement bracelets against a plain wall.

Woman wearing a black tube top and white trousers standing by a calm sea for Massimo Dutti

Massimo Dutti CHASING BLUE 2025

About

Massimo Dutti presents CHASING BLUE, a fashion campaign that transitions between coastal open-water settings and minimalist interiors. Photographer Ed Martin leads the visual direction, utilizing analogue film techniques and high-contrast monochrome grading to establish a cinematic atmosphere. Fashion editor and stylist Vito Castelo frames the collection with a focus on tactile detailing and clean, structured silhouettes. The imagery employs chiaroscuro lighting and soft natural light to define form, while casting direction by Ander Gaztelu and Ariadna Gazquez reinforces the project's minimalist aesthetic. Hair styling by Egon Crivillers complements the editorial tone, rounding out a visual narrative centered on texture and poise.