Massimo Dutti
CHASING BLUE
Apr 2025
Massimo Dutti presents CHASING BLUE, a fashion editorial campaign that leans into a serene, cinematic aesthetic. Captured across coastal and interior settings, the series focuses on minimalist silhouettes and elevated textures, utilising monochrome grading and low-key lighting to define its mood. Photographer Ed Martin drives the visual narrative, collaborating with fashion editor and stylist Vito Castelo to curate a look defined by clean, organic forms. The campaign features hair styling by Egon Crivillers, with casting directed by Ander Gaztelu and Ariadna Gazquez. The work makes extensive use of analogue film techniques and natural light to maintain a tactile, understated atmosphere throughout the editorial.
Editorial, Vertical, Monochrome
Analogue / film
Luxury Fashion Houses
Advertising Campaign
