Massimo Dutti: CEDAR
Brand
Date
Apr 2024
Description
The Massimo Dutti CEDAR project is an editorial campaign that leans into minimalist elegance and clean architectural forms. Photographed by Rodrigo Carmuega with direction by Luca Esposito, the series captures a contemporary aesthetic through a series of fashion portraits, product stills, and high-angle lifestyle shots. The execution relies on precise lighting, alternating between soft, natural illumination and dramatic, high-contrast hard light to define the textures of leather accessories and knitwear. Styled by Vito Castelo, the work centers on neutral-toned apparel and sculptural silhouettes, with hair styling by Egon Crivillers and casting by Ariadna Gazquez.
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