Massimo Dutti
CEDAR
Brand
ProjectCEDAR
Date
Apr 2024
Description
Massimo Dutti presents CEDAR, a fashion campaign that emphasizes minimalist elegance and tactile detail through a series of editorial portraits and product stills. Photographed by Rodrigo Carmuega with direction by Luca Esposito, the project leans into clean, contemporary aesthetics with a focus on architectural lines and tonal depth. The series features model Tida Rosvall, with styling by Vito Castelo. The execution relies on natural light, ranging from soft highlights to high-contrast directional shadows, to accentuate the textures of woven leather accessories and neutral-toned apparel. The campaign utilizes a monochromatic palette and precise framing to highlight form and silhouette in a refined, understated manner.
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