Massimo Dutti

May 2025

Massimo Dutti presents CASA ROVIRA, a luxury fashion campaign that explores the intersection of minimalist menswear and mid-century modern architecture. Shot by photographer Pablo Limorte, the series centers on the 1967 residence designed by J.A. Coderch, utilizing its geometric white facades and louvered shutters to frame a relaxed, sophisticated aesthetic. The editorial work features model Paul Boche in a series of layered, casual-tailored ensembles. With fashion styling by Christian De Galvez and makeup by Victor Alvarez, the project leans into a clean, sun-drenched atmosphere. The imagery makes extensive use of monochrome tones and analogue film techniques, emphasizing the interplay of dappled natural light against textured stone and plaster surfaces.

Editorial, Vertical, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign