Massimo Dutti: CASA ROVIRA

Brand

Massimo Dutti

Date

May 2025

Description

Massimo Dutti presents CASA ROVIRA, a luxury fashion campaign that explores the intersection of modernist architecture and contemporary menswear. Shot by photographer Pablo Limorte, the project documents the 1967 Casa Rovira, a structure by J.A. Coderch, serving as a backdrop for a collection defined by relaxed silhouettes and tactile fabrics. The editorial series features model Paul Boche, with fashion styling by Christian De Galvez and makeup by Victor Alvarez. The imagery utilizes a mix of monochrome analogue film and natural light photography to emphasize clean geometric lines and the play of dappled shadows across modernist facades. By blending architectural documentary techniques with commercial editorial framing, the project highlights a muted, minimalist aesthetic.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White

Context

Advertising Campaign