Man wearing a black short sleeve shirt and white trousers standing indoors for Massimo Dutti project Casa Rovira.

Monochrome architectural photograph of a white exterior wall with louvered doors against tall dark cypress trees

Model Paul Boche wearing dark sunglasses, brown shirt, and white trousers holding a black bag against a plain wall.

Exterior view of white modern house with open doorway, external staircase and dark trees against sky

A man viewed through white window blinds standing inside a bright room for Massimo Dutti Casa Rovira

Man wearing a dark blazer over a white top and grey trousers posing in a modern architectural porch by a large glass window.

Monochrome architectural photograph of the exterior of Casa Rovira featuring white plastered walls and tree shadows.

Male model wearing a beige jacket and dark trousers standing on a tiled patio overlooking the ocean.

Model Paul Boche reposing on a light-colored sofa wearing a dark jacket for Massimo Dutti

Model wearing a beige cardigan and light blue pants against a textured neutral wall outdoors with dappled sunlight.

A male model standing outdoors next to a tall cypress tree and a white wall, wearing light-colored trousers and a jacket.

Male model seated in a wooden chair wearing a striped long-sleeve shirt and white trousers against shuttered windows

Massimo Dutti CASA ROVIRA 2025

About

Massimo Dutti presents CASA ROVIRA, a luxury fashion campaign that explores the intersection of modernist architecture and contemporary menswear. Shot by photographer Pablo Limorte, the project documents the 1967 Casa Rovira, a structure by J.A. Coderch, serving as a backdrop for a collection defined by relaxed silhouettes and tactile fabrics. The editorial series features model Paul Boche, with fashion styling by Christian De Galvez and makeup by Victor Alvarez. The imagery utilizes a mix of monochrome analogue film and natural light photography to emphasize clean geometric lines and the play of dappled shadows across modernist facades. By blending architectural documentary techniques with commercial editorial framing, the project highlights a muted, minimalist aesthetic.