Massimo Dutti: CAMISAS

Jun 2025

Massimo Dutti presents CAMISAS, a fashion editorial campaign focusing on the season’s collection of collared shirts and layered outerwear. Photographed by Arnau Casado, the series features models Prinnie Stott and Vika Evseeva in a controlled studio environment, emphasizing the tactile quality of the woven textiles and linen fabrics through deliberate, soft lighting. The project leans into a minimalist aesthetic, utilizing neutral backdrops to keep the focus on garment construction and contemporary layering techniques. Makeup artists Gloria Rico and Victor Alvarez contribute to the clean visual direction, accentuating natural skin tones and textures. The imagery relies on vertical framing and a soft, directional light palette to maintain a consistent editorial tone across the collection.