Massimo Dutti: By The See by Dudi Hasson

Jul 2024

Massimo Dutti presents By The See, a fashion campaign defined by a sun-drenched, coastal aesthetic. Captured by photographer Dudi Hasson, the project leans into a relaxed editorial narrative, featuring model Paola Manes against settings that range from rustic stone architecture to wide, windswept beaches. The imagery employs analogue film techniques and warm, natural light to emphasize textured knitwear and tactile metallic accessories. With editorial direction by Luca Esposito and styling by Vito Castelo, the campaign captures a series of intimate, candid moments. Hair styling by Egon Crivillers and Tomohiro Ohashi, alongside casting and production by Ariadna Gazquez, rounds out the creative team behind this lifestyle-focused luxury production.

Vertical, Warm, Editorial

Natural light, Analogue / film

Advertising Campaign