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·By The See by Dudi Hasson

Model Paola Manes in an oversized lilac shirt beside a pool for Massimo Dutti

Model Paola Manes wearing a white knitted top with a floral accent against a wooden door for Massimo Dutti

Woman wearing a bright orange knit sweater on a sandy beach under a blue sky

Model in white knitted crop top with floral accent resting on weathered stone steps for Massimo Dutti

Close up portrait of a woman with wet dark hair and green eyes against a pale wood panel background.

Model crouching outdoors wearing a white knit top against a pale wall and stone ground

Model Paola Manes seated in the open trunk of a white car wearing a beige cardigan and orange swimsuit with the ocean visible in the background

Close-up of a model wearing a brown swimsuit and chunky silver cuffs reclining on a bright yellow lounger.

Model lying on a rustic stone wall holding a cream shoulder bag against a blue ocean and clear sky background.

Close-up portrait of model Paola Manes wearing a metallic bracelet outdoors by Massimo Dutti, photographed by Dudi Hasson.

Model Paola Manes seated at a dining table holding a lemon half in a campaign by Dudi Hasson for Massimo Dutti

Close-up portrait of model Paola Manes biting a silver shell pendant on a cord necklace against a sunny beach background

Model kneeling on stone patio in a grey knitted sleeveless dress against a rustic building exterior.

Woman sitting on a sandy beach wearing a red sweater and a pendant necklace against an ocean backdrop

Model Paola Manes seated at a table overlooking the ocean for Massimo Dutti

Model Paola Manes sitting crossed-legged in white trousers with a green knitted scarf draped over her shoulders against a plastered wall.

Coastal landscape with rocky foreground, gentle waves rolling onto a sandy beach, and a distant mountain under a soft sky

Model relaxing on a yellow sun lounger wearing a grey knit two-piece set against a rocky backdrop.

Model Paola Manes in a grey knit tie-front vest and matching skirt posing against a weathered stone wall.

Massimo Dutti By The See by Dudi Hasson 2024

About

Massimo Dutti presents By The See, a fashion campaign defined by a sun-drenched, coastal aesthetic. Captured by photographer Dudi Hasson, the project leans into a relaxed editorial narrative, featuring model Paola Manes against settings that range from rustic stone architecture to wide, windswept beaches. The imagery employs analogue film techniques and warm, natural light to emphasize textured knitwear and tactile metallic accessories. With editorial direction by Luca Esposito and styling by Vito Castelo, the campaign captures a series of intimate, candid moments. Hair styling by Egon Crivillers and Tomohiro Ohashi, alongside casting and production by Ariadna Gazquez, rounds out the creative team behind this lifestyle-focused luxury production.