Massimo Dutti
By The See by Dudi Hasson
Jul 2024
Captured by photographer Dudi Hasson, Massimo Dutti’s 'By The See' is a summery fashion campaign that channels an organic, coastal lifestyle narrative. The imagery leans into tactile textures—from open-work knits and fabric rosettes to weathered stonework and sun-bleached wood—creating a cohesive, earthy aesthetic. With editorial direction by Luca Esposito and styling by Vito Castelo, the project documents a relaxed, sun-drenched atmosphere through a lens of candid, spontaneous portraiture. Featuring model Paola Manes, the campaign utilizes a warm, natural light palette that emphasizes golden hour tones and coastal scenery. The execution relies on analogue film techniques, lending a grainy, nostalgic quality to the editorial shots. Hair stylists Egon Crivillers and Tomohiro Ohashi, along with producer and casting director Ariadna Gazquez, rounded out the production team for this location-based series.
Vertical, Warm, Editorial
Natural light, Analogue / film
Luxury Fashion Houses
Advertising Campaign
