Massimo Dutti
Before We Begin
Brand
ProjectBefore We Begin
Date
Apr 2024
Description
Massimo Dutti presents 'Before We Begin,' a fashion editorial campaign featuring model Parker Van Noord. Captured by photographer Yago Castromil, the series leans into an earthy and minimalist aesthetic, focusing on tactile knitwear and layered tailoring. The imagery makes use of natural light and raw textures, from rough stone walls to arched architectural details. Fashion editor and stylist Ildara Cuiñas provides a grounded, contemporary look, while hair stylist Pawel Solis maintains a clean, naturalistic finish across the series. The campaign utilizes analogue film techniques to achieve its high-contrast, gritty, and warm visual quality.
Style
Editorial, Vertical
Techniques
Natural light
Color
Jet Black
Context
Lookbook
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