Massimo Dutti: Before We Begin
Brand
Date
Apr 2024
Description
Before We Begin is a fashion campaign for Massimo Dutti, captured by photographer Yago Castromil. The project centres on a series of editorial portraits featuring model Parker Van Noord, showcasing the brand’s collection through a naturalistic and textured lens. The execution relies on natural light and raw, earthy settings, utilizing stone architecture and minimalist indoor spaces to frame the knitwear and tailored separates. With fashion styling by Ildara Cuiñas and hair styling by Pawel Solis, the aesthetic leans into a clean, analogue-inspired look that emphasizes tactile fabric details and sharp, high-contrast shadows.
Style
Editorial, Vertical
Techniques
Natural light
Color
Jet Black
Context
Lookbook
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