Model Parker Van Noord standing against a textured plaster wall wearing a dark sweater vest and blue jeans

Monochrome portrait of Parker Van Noord wearing a dark button-up shirt and t-shirt against a textured stone wall.

Model Parker Van Noord wearing dark knit polo shirt and trousers in a courtyard for Massimo Dutti

Model Parker Van Noord wearing a textured beige knit polo shirt and white trousers against an arched neutral wall

Massimo Dutti Before We Begin 2024

About

Before We Begin is a fashion campaign for Massimo Dutti, captured by photographer Yago Castromil. The project centres on a series of editorial portraits featuring model Parker Van Noord, showcasing the brand’s collection through a naturalistic and textured lens. The execution relies on natural light and raw, earthy settings, utilizing stone architecture and minimalist indoor spaces to frame the knitwear and tailored separates. With fashion styling by Ildara Cuiñas and hair styling by Pawel Solis, the aesthetic leans into a clean, analogue-inspired look that emphasizes tactile fabric details and sharp, high-contrast shadows.