Massimo Dutti: Anthology

Jan 2025

The Anthology campaign for Massimo Dutti offers a series of fashion portraits that explore texture and atmosphere. Captured by photographer Ed Martin under the direction of Luca Esposito, the project presents a series of interior and exterior studies featuring model Achille Genet. Employing an editorial aesthetic defined by warm, directional natural light and a focus on layered textiles, the work leans into an earthy color palette. The imagery makes use of high-contrast chiaroscuro and analogue film techniques to create a quiet, cinematic tone that highlights the collection's structure and detail. Fashion styling by Dominic Shearer emphasizes clean, tactile compositions throughout the series.

Editorial, Vertical, Warm

Natural light

Advertising Campaign