Massimo Dutti

Jan 2025

Massimo Dutti presents Anthology, a fashion campaign exploring contemporary menswear through a series of intimate, editorial-style portraits. The project leans into a warm, atmospheric aesthetic, utilizing directional natural light and cinematic shadows to emphasize the fabric textures and structural tailoring of the collection. Photographer Ed Martin captures the collection across a variety of indoor and outdoor settings, from weathered stone walls to interiors featuring patterned wallpaper and wrought-iron details. Under the direction of Luca Esposito, the series employs a mix of clean color palettes and high-contrast monochrome grading, accented by the styling work of Dominic Shearer. Model Achille Genet leads the campaign, portraying a quiet and contemplative mood throughout the series.

Editorial, Vertical, Warm

Natural light

Advertising Campaign