Massimo Dutti: "An estate of blue"

Apr 2025

Massimo Dutti's 'An estate of blue' is a fashion editorial campaign that leans into coastal landscapes and a minimalist aesthetic. The project utilizes natural light to emphasize the clean lines and fabric textures of the seasonal menswear collection, capturing a series of portraits and environmental shots along the shoreline. Photographer Ed Martin frames the subject, model Pierrick Grégoire, against high-contrast backgrounds and ocean vistas. The visual direction focuses on tonal depth and organic patterns, integrating analogue film techniques and monochrome compositions to establish a timeless feel. Fashion styling by Dominic Shearer anchors the series in layered, neutral-toned apparel. Casting was overseen by Ander Gaztelu, with additional videography contributed by Luca Esposito.

Editorial, Horizontal

Analogue / film, Natural light

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