Massimo Dutti
"An estate of blue"
Apr 2025
Massimo Dutti presents 'An estate of blue,' a luxury fashion editorial captured by photographer Ed Martin. The series leans into a coastal narrative, balancing clean, minimalist lines with the organic textures of sun-drenched architectural elements and the natural landscape of an ocean-side estate. The project features model Pierrick Grégoire in a collection of relaxed shirts, structured jackets, and trousers. The visual approach utilizes a blend of monochrome tones and desaturated, warm palettes, employing analogue film techniques to achieve a documentary aesthetic that emphasizes high-contrast lighting and sharp, dappled shadow patterns. Creative production includes casting by Ander Gaztelu and fashion styling by Dominic Shearer, with accompanying videography by Luca Esposito.
Editorial, Horizontal
Analogue / film, Natural light
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