Massimo Dutti: An air of salt

Jun 2025

An air of salt is a fashion campaign for Massimo Dutti that explores a refined, coastal aesthetic through a series of editorial portraits. Photographed by Carlos Moreno, the project captures model Fernando Lindez against a backdrop of Mediterranean architecture and tranquil seascapes, emphasising a contemplative, relaxed mood. The imagery employs natural light and a mix of monochrome and warm color palettes to highlight textures ranging from weathered stone and stucco to water and linen. With fashion styling by Dominic Shearer and hair styling by Benedicte Cazau-Beyret, the campaign leverages an analogue film aesthetic to maintain a classic, grounded tone throughout its narrative.

Editorial, Vertical

Natural light

Advertising Campaign