Massimo Dutti
An air of salt
Jun 2025
An air of salt is a campaign for Massimo Dutti that explores a refined, coastal narrative through a series of editorial portraits. Set against Mediterranean architecture and quiet seaside vistas, the imagery leans into a relaxed aesthetic, pairing structured utility wear and linen shirting with the rugged textures of stone, water, and brick. Photographer Carlos Moreno leads the visual execution, utilizing analogue film techniques and natural light to establish a contemplative, sun-drenched mood. The project features model Fernando Lindez, with styling by Dominic Shearer and hair styling by Benedicte Cazau-Beyret, emphasizing a balanced, monochromatic and earthy visual language throughout the editorial series.
Editorial, Vertical
Natural light
Luxury Fashion Houses
Advertising Campaign
