Massimo Dutti
A state of flow
Brand
ProjectA state of flow
Date
Feb 2025
Description
Massimo Dutti’s A State of Flow campaign captures a series of luxury fashion portraits featuring model Aleyna Fitzgerald. The project, photographed by Ed Martin, leans into a minimalist aesthetic with clean, structured compositions. With fashion styling by Vito Castelo, the visuals highlight textures through a muted color palette. The editorial work relies on soft, natural light and a restrained studio environment to frame the collection. Casting for the project was led by Rubén Mármol, Ander Gaztelu, and Ariadna Gazquez.
Style
Editorial, Vertical, Earthy, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Slate
Nude / Sand
Background
Coloured Seamless
Context
Lookbook
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