Massimo Dutti: A SINGLE MAN

Brand

Massimo Dutti

Date

Jun 2025

Description

Massimo Dutti's A Single Man project captures a refined menswear collection through a series of fashion editorials. The campaign leans into a minimalist aesthetic, highlighting clean architectural lines and an outdoor, coastal atmosphere that complements the tailored silhouettes. The imagery features model Baptiste Radufe, with photography by Valentin Hennequin. The project relies on natural light to emphasize the organic textures of the clothing and surrounding stone elements. Fashion styling by Javier De Pardo and makeup by Sonia Pena complete the editorial, which utilizes a monochrome palette and warm tones to maintain a consistent, understated visual language.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Context

Lookbook, Advertising Campaign