Massimo Dutti

Jun 2025

Massimo Dutti's 'A Single Man' campaign is a study in minimalist menswear, positioning the collection against a series of stark, architectural backdrops. The editorial work moves between textured interior plaster and expansive coastal terraces to frame the garments with a sense of quiet precision. Photographer Valentin Hennequin utilizes natural light to emphasize the organic construction of the apparel, supported by the clean, understated styling of Javier De Pardo. The project features model Baptiste Radufe throughout, with grooming by makeup artist Sonia Pena. The series leans into a monochrome palette and analogue film aesthetic, prioritizing soft shadows and maritime horizons.

Editorial, Vertical, Warm, Clean

Natural light

Luxury Fashion Houses

Lookbook, Advertising Campaign