Massimo Dutti: A POEM & A GARDEN

Sep 2023

Massimo Dutti presents A Poem & A Garden, an editorial fashion campaign that balances architectural structure with organic, natural landscapes. Through a lens of clean, minimalist aesthetics, the project explores the interplay between tailored silhouettes and open-air environments. Photographer Ed Martin employs monochrome grading and analogue film techniques to emphasize the tactile quality of the collection, from layered knits to structured outerwear. Directed by Luca Esposito, the series features models Gideon Adeniyi and Ludwig Wilsdorff, with styling by Dominic Shearer. Casting by Ander Gaztelu, makeup by Sonia Pena, and executive production by Alicia Torres round out the creative team.

Editorial, Vertical, Clean

Natural light, Analogue / film

Advertising Campaign