Massimo Dutti
A POEM & A GARDEN
Sep 2023
Massimo Dutti presents A Poem & A Garden, a fashion editorial campaign that leans into clean lines and structural silhouettes. Set against a backdrop of expansive natural landscapes and architectural concrete forms, the imagery utilizes natural light and monochrome grading to emphasize the texture of the brand's latest tailoring. Photographer Ed Martin captures the collection through an editorial lens, often employing analogue film techniques to heighten the focus on wardrobe details—ranging from structured pinstripe blazers to relaxed, high-collared knitwear. The project features direction by Luca Esposito, with fashion direction and styling by Dominic Shearer and Giles Deacon. Casting by Ander Gaztelu brings a contemplative atmosphere to the series, complemented by makeup from Sonia Pena and executive production by Alicia Torres.
Editorial, Vertical, Clean
Natural light, Analogue / film
Luxury Fashion Houses
Advertising Campaign
